RMODO Brand Guidelines
Strategy. Story. Scale. This is the single source of truth for how the RMODO brand looks, sounds, and shows up across every surface.
Logo
The RMODO mark combines a stylised letter R with a play-button cutout. It signals media, motion and momentum. Always preserve the clearspace around the mark and use the supplied master asset.
- Use the full-colour logo on dark backgrounds.
- Maintain at least the height of the "O" as clearspace on all sides.
- Do not stretch, rotate, recolour, or add effects to the logo.
Colour Palette
RMODO is built on a deep midnight indigo base with sunset gradient accents. Every colour is stored as a CSS variable in src/styles.css so the system stays consistent across light and dark modes.
Primary backgrounds, dark surfaces, base layer
CTAs, primary buttons, focus rings, key highlights
Accent emphasis, hover states, secondary highlights
Cool end of the sunset spectrum, gradients, glows
Primary text, headings, high-contrast elements
Use for primary CTAs, hero headlines, icon backgrounds, and brand glows.
Typography
Sora carries headlines and display moments. Manrope handles body copy and UI. Both are loaded via Google Fonts in the root layout.
Hero headline
H2 section title
H3 card title
Body copy is set in Manrope at 16–18px with relaxed line-height. It keeps the reading experience calm and modern.
Label / caption
Voice & Tone
RMODO speaks like a sharp operator, not a buzzword factory. We are confident, direct and slightly cinematic.
Data-first. We lead with insight, not hype. Every recommendation ties back to a business outcome.
Human-first. We believe the best campaigns are built on real narratives, not templated hooks.
Systems-first. We design repeatable playbooks — content engines, not one-off posts.
Writing principles
- Use active voice and concrete numbers.
- Prefer "measured, not vibes-based" over "best-in-class solutions."
- Keep sentences short. Break up long paragraphs.
- Avoid generic agency jargon: "synergy," "leverage," "holistic."
- Do not over-promise. "Grow reach" is fine; "guarantee viral" is not.
- Skip emoji in headlines and CTAs.
Imagery & Motion
RMODO visuals feel like a late-night edit suite: dark, cinematic, with warm light breaking through. Motion should be smooth and purposeful, never frantic.
- •Low-key, high-contrast portraits and creator setups.
- •Orange, magenta and violet light accents against deep shadows.
- •Clean compositions with generous negative space.
- •Reveal on scroll with subtle fade-ups and staggered delays.
- •Hover states lift cards and rotate icons gently.
- •Always respect prefers-reduced-motion.
Need the asset pack?
For logo masters, lockups, social templates or brand partnership enquiries, reach out to the RMODO team.